Brave New Meat

Nieves Martinez, CEO and Co-founder, Novel Farms

March 21, 2021 Doug Grant
Brave New Meat
Nieves Martinez, CEO and Co-founder, Novel Farms
Show Notes

Nieves Martinez is the  CEO and Co-founder of Novel Farms. Prior to launching the company, she was a senior scientist at Wild Earth, which was founded by Ron Shigeta (who was a guest on this show) and Ryan Bethencourt. 

In this episode, we discuss how she and her co-founder Michelle Lu started with a unique approach to scaffolding that led them on their mission to develop whole cuts of Iberico ham - a premium Spanish meat. We also cover -

  • Making the move from Wild Earth to starting Novel Farms 
  • Their experience with Big Idea Ventures
  • Perspective on competing with plant-based protein companies
  •  Sandhya Shriam of Shiok Meats and her impact on Nieves as an advisor and fellow female founder of a cultivated meat company.