Brave New Meat

Christoph Mayr - Co-founder and CEO, Mirai Foods

December 18, 2021 Doug Grant
Brave New Meat
Christoph Mayr - Co-founder and CEO, Mirai Foods
Show Notes

Christoph Mayr is the co-founder and CEO of Mirai Foods, which is developing cultivated beef in Switzerland.

They've managed to bootstrap their way to a burger tasting event in a Switzerland restaurant, and followed up with a $4.5M USD seed round.

In this interview, Christoph and I discuss his entrepreneurial journey that led him from  Germany to South Korea with his company in the online food delivery industry and ultimately founding Mirai Foods.

A few highlights from this conversation - insights on raising VC money in Europe, his view of competition within the industry,  and defining a  cultivated meat "pilot plant".

We also get into his views about the Joe Fassel Counter article making waves in the industry.